Sushmita has over 20 years of experience, with over a decade spent working as a marketing leader across sectors – consulting, travel, fintech, property tech and FMCG. With expertise in growth marketing, she specialises in E2E funnel optimisations, with a keen eye on product development. Having worked across markets like India, Singapore and Jakarta, she had led consumer-first marketing campaigns for Skyscanner, PropertyGuru, Reckitt and others. A published author and a former senior business journalist, Sushmita’s passion project is empowering storytellers. Her first book, Dear Ms Expat, published by Singapore’s largest publisher chronicles the real-life inspirational stories of expat women who rebuilt their lives, with sheer grit and resilience.
Book a consultation and transform your marketing strategy today.
Growth Marketing
Gaurav has over 16 years of experience in the industry, and has driven growth through performance marketing, audience engineering and mass personalization and marketing effectiveness measurement frameworks. Entrepreneur at heart and hustler by nature, Gaurav has led the thinking on marketing innovations, media & martech across agencies like Havas, O&M and in client teams like Propertyguru, Circles, etc.
AI Strategy Coach
Have over 17 years (with 13+ years) of entrepreneurial experience leading a boot-strapped Digital Agency and a team of over 30 people. Amongst many hats as Director of Iffort, I’ve been responsible for marketing, business growth & customer acquisition, providing strategic digital solutions to brands across spectrum. The roster of our former and current clients include MaxBupa, NearBuy (Formerly Groupon), Fever 104FM, Lonely Planet, Star World/FX, Wrangler, Harper Collins, Borges, Skyscanner etc.
I’ve been regularly quoted in the media and invited to speak in forums for insights and thoughts on startup trends and how the digital industry is shaping up.
Have been a close observer of startup trends in India & SEA.
Growth Marketing
