Krux has been created with a vision to be at the intersection of marketing precision, data intelligence, and technological innovation.
We are strategic advisors who dive deep into long-term partnerships, untangling complex challenges. Think of us as your un-agency – we strip away the traditional agency model of quick fixes and campaign cycles, replacing it with sustained collaboration.
We engaged Krux Digital to work with one of our portfolio companies on their brand positioning and GTM strategy. I was particularly impressed by the time they invested in researching the company’s niche sector and personalising proposals to reflect the learnings from that research. In doing so, they quickly moved their relationship with us from vendor to trusted advisor and have had a significant impact on the company
Chief Operating Officer
Startup-O
We bring AI solutions to marketing’s toughest challenges. Our lab transforms how marketing teams work – from creative development to customer experience. Partnering with leading AI companies, we build practical solutions like:
We turn AI from a buzzword to business impact, focusing on real marketing outcomes that drive growth.
We help teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organisations leverage customer data. Our team works alongside yours to build lasting capabilities – designing personalised campaigns, automating customer journeys, and turning data into measurable growth. We don’t just advise; we help build the foundation for your data-driven future.
Our expertise includes:
At Krux, we help brands adapt to the future of search with Generative Engine Optimisation (GEO)—a strategic blend of technical foundations, AI-ready content, and market insight tailored for the age of AI-driven discovery.
Our GEO-first approach includes:
GEO and content optimisation to improve visibility in AI-aligned search prompts.
AI-powered content creation designed to surface in conversational, generative search results.
Community-led growth strategies that amplify brand presence in key geographies.
High-intent GTM strategies tailored for D2C and e-commerce brands to win in high-value customers.
Full-funnel GEO campaigns combining content, relevance, and reach to drive long-term, organic growth.
At Krux, we don’t just optimise for keywords, we optimise for how people search now. We help brands lead in the new era of generative search with GEO.
We bring AI solutions to marketing's toughest challenges. Our lab transforms how marketing teams work - from creative development to customer experience.
We help marketing teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organizations leverage customer data.
We power organic growth through a blend of technical excellence and strategic innovation. Our approach combines advanced SEO, content strategy, and go-to-market expertise.
We bring AI solutions to marketing’s toughest challenges. Our lab transforms how marketing teams work – from creative development to customer experience.
We help marketing teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organizations leverage customer data.
We power organic growth through a blend of technical excellence and strategic innovation. Our approach combines advanced SEO, content strategy, and go-to-market expertise.
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Sushmita is an exceptional marketing strategist who seamlessly blends advisory
expertise with hands-on execution. Approachable and agile, she brings a solutions-driven mindset to every challenge, always focused on delivering measurable results. Her ability to think strategically while driving action makes her an invaluable asset to any team.
Co-Founder and CEO
Channelplay
IffortAI works on diverse AI projects across various industries, designing solutions that enhance efficiency and streamline operations. Its key expertise lies in revolutionising business communication with their conversational agents, turning traditional chats and calls into effortless conversations. Iffort.AI’s human-like, AI-powered conversational assistants manage conversations 24/, ensuring seamless transactions and consumer experience.
Addlly AI lets companies use their own data to create unique, on-brand content across different channels. With AI agents that adapt to their needs, they can build efficient, secure workflows that work just like a team member.
From Traffic Drop to Organic Revival
D2C
Telecom
Recovered lost traffic by aligning content with AI-driven search.
Lead Conversion Through Intelligent Conversations
B2B
FMCG
79% increase in customer engagement
54% growth in Marketing Qualified Leads (MQLs)
From Zero to Market Leadership
B2C
Consumer Durables
Multi-channel launch with steady growth in monthly revenues
In the midst of digital marketing upheaval, with third-party cookies crumbling and privacy regulations tightening, many businesses are surprisingly pushing their first-party data initiatives to
Direct-to-consumer (D2C) brands have revolutionised how businesses connect with their customers. Having worked with established brands like Durex and Finish, helped launch startups like Tempt
Book a consultation and transform your marketing strategy today.
