We are Krux

Redefining what a digital partner can be.

Sushmita Mohapatra

Founder

Sushmita has over 20 years of experience, with over a decade spent working as a marketing leader across sectors – consulting, travel, fintech, property tech and FMCG. With expertise in growth marketing, she specialises in E2E funnel optimisations, with a keen eye on product development. Having worked across markets like India, Singapore and Jakarta, she had led consumer-first marketing campaigns for Skyscanner, PropertyGuru, Reckitt and others. A published author and a former senior business journalist, Sushmita’s passion project is empowering storytellers. Her first book, Dear Ms Expat, published by Singapore’s largest publisher chronicles the real-life inspirational stories of expat women who rebuilt their lives, with sheer grit and resilience.

The Krux Collective

Gaurav Gupta

Growth Marketing

Abhinav Verma

D2C & Digital Transformation

Karthikeyan Gnanamurthy

Growth Marketing

Gaurav Gupta

Growth Marketing

Gaurav has over 16 years of experience in the industry, and has driven growth through performance marketing, audience engineering and mass personalization and marketing effectiveness measurement frameworks. Entrepreneur at heart and hustler by nature, Gaurav has led the thinking on marketing innovations, media & martech across agencies like Havas, O&M and in client teams like Propertyguru, Circles, etc. 

Abhinav Verma

D2C & Digital Transformation

Abhinav has over 20 years of experience in driving commercial performance, regional product management & driving digital transformation in APAC & US markets within Fashion & FMCG retail. He has launched & established multi-million USD eCommerce business operations for Reckitt, Levi Strauss, ASICS in APAC markets. With over 10 years in international leadership roles in commercial and consulting capacity in Reckitt, Lululemon, Levi Strauss, ITC, he has built an expertise in eCommerce, GTM strategy, market expansion, programme & project management, digital marketing & analytics, business process mapping & design & omni-channel ecosystem.

Karthikeyan Gnanamurthy

Growth Marketing

Karthik is a growth hacker specialising in unpaid digital channels. With over 19+ years of experience in technical stack, digital marketing and growth product hacks, Karthikeyan has worked with brands like Reckitt, Sleek, OhmyHome, PropertyGuru, Skyscanner amongst others. He is skilled at diagnosing and resolving technical SEO issues, and can help businesses scale their SEO efforts.