We are Krux

Redefining what a digital partner can be.

Sushmita Mohapatra

Founder

Sushmita has over 20 years of experience, with over a decade spent working as a marketing leader across sectors – consulting, travel, fintech, property tech and FMCG. With expertise in growth marketing, she specialises in E2E funnel optimisations, with a keen eye on product development. Having worked across markets like India, Singapore and Jakarta, she had led consumer-first marketing campaigns for Skyscanner, PropertyGuru, Reckitt and others. A published author and a former senior business journalist, Sushmita’s passion project is empowering storytellers. Her first book, Dear Ms Expat, published by Singapore’s largest publisher chronicles the real-life inspirational stories of expat women who rebuilt their lives, with sheer grit and resilience.

The Krux Collective

Daksh Sharma

Founder, Iffort (Partner agency) and AI Strategy Coach

Rohan Pasricha

Communications & Creative Strategy

Karthikeyan Gnanamurthy

Growth Marketing (SEO and GEO)

Gaurav Gupta

Growth Marketing (Paid) & Martech

Daksh

Daksh Sharma

AI Strategy Coach

Daksh is a seasoned digital entrepreneur with over 17 years of experience, including 13+ years leading Iffort, a bootstrapped digital agency he co-founded and scaled with a team of 30+. As Director, he has spearheaded marketing, business growth, and customer acquisition for brands like Max Bupa, NearBuy, Fever 104 FM, Lonely Planet, Star World/FX, Wrangler, HarperCollins, and Skyscanner. Quoted in national media and invited to speak at industry forums, Daksh is known for his strategic insights on digital transformation and startup trends across India and Southeast Asia.

Gaurav Gupta

Growth Marketing

Gaurav has over 16 years of experience in the industry, and has driven growth through performance marketing, audience engineering and mass personalization and marketing effectiveness measurement frameworks. Entrepreneur at heart and hustler by nature, Gaurav has led the thinking on marketing innovations, media & martech across agencies like Havas, O&M and in client teams like Propertyguru, Circles, etc. 

Rohan Pasricha

Communications & Creative Strategy

Rohan Pasricha is a strategic communications and branding leader with over 15 years of experience spanning corporates, startups, media, and consulting across Asia. He has built and led content, creative, and brand strategies for global organizations such as Blackbox Research. His career highlights include scaling an agency that served clients like Skyscanner and HomeAway, driving communications strategy for APAC markets, and growing brand presence across digital and traditional platforms. With a background in journalism, counselling psychology and teaching, Rohan combines strategic storytelling, leadership, and cross-cultural expertise to help organizations craft compelling narratives, build engaged communities, and align communications with business goals.

Karthikeyan Gnanamurthy

Growth Marketing

Karthik is a growth hacker specialising in unpaid digital channels. With over 19+ years of experience in technical stack, digital marketing and growth product hacks, Karthikeyan has worked with brands like Reckitt, Sleek, OhmyHome, PropertyGuru, Skyscanner amongst others. He is skilled at diagnosing and resolving technical SEO issues, and can help businesses scale their SEO efforts.