First-Party Data: Your Secret Weapon in a Cookie-less World
In the midst of digital marketing upheaval, with third-party cookies crumbling and privacy regulations tightening, many businesses are surprisingly pushing their first-party data initiatives to the back burner. This might be one of the costliest strategic mistakes in modern marketing history. While the industry grapples with the loss of third-party tracking, first-party data sits like […]
5 Biggest Thrills and 2 Heart-Breaking Challenges of Direct-to-Consumer Business
Direct-to-consumer (D2C) brands have revolutionised how businesses connect with their customers. Having worked with established brands like Durex and Finish, helped launch startups like Tempt Wellness, and mentored numerous emerging brands, I’ve witnessed firsthand the unique dynamics of the D2C landscape. My past experience at Skyscanner and PropertyGuru, made me believe that building a B2C […]
