Marketing Innovation
In the midst of digital marketing upheaval, with third-party cookies crumbling and privacy regulations tightening, many businesses are surprisingly pushing their first-party data initiatives to
February 14, 2025
At the intersection of marketing precision, data intelligence, and technological innovation, we’re not your typical agency. We are strategic advisors who dive deep into long-term partnerships, untangling complex challenges where marketing meets data meets code.
Krux works as an embedded force within your organisation, bringing clarity to your digital transformation and turning data-driven insights into tangible market advantages. Think of us as your un-agency – we strip away the traditional agency model of quick fixes and campaign cycles, replacing it with sustained collaboration.
01.
Unlike traditional agencies that focus on marketing execution, Krux uniquely speeds up the journey from raw data to market impact. We act as a bridge, translating complex data insights into actionable marketing strategies and measurable business outcomes. We just don’t give advice – we architect the entire data-to-market pathway – all with the latest AI solutions and technology partners.
02.
Instead of the typical agency project-based approach, Krux embeds itself as a long-term strategic partner, becoming an extension of the client's team. This allows for deeper understanding of business context, more nuanced recommendations, and the ability to evolve strategies as the client's needs change. We become a part of your growth journey.
03.
Krux's expertise across marketing, data interpretation, and technology allows us to identify opportunities that siloed agencies miss. We can spot patterns across disciplines and create solutions that leverage multiple domains – like using AI to optimize marketing spend, or turning customer data into personalised campaigns. We’re not just multidisciplinary – you're creating new value at the intersection of fields.
We engaged Krux Digital to work with one of our portfolio companies on their brand positioning and GTM strategy. I was particularly impressed by the time they invested in researching the company’s niche sector and personalising proposals to reflect the learnings from that research. In doing so, they quickly moved their relationship with us from vendor to trusted advisor and have had a significant impact on the company
Chief Operating Officer
Startup-O
We bring AI solutions to marketing’s toughest challenges. Our lab transforms how marketing teams work – from creative development to customer experience. Partnering with leading AI companies, we build practical solutions like:
We turn AI from a buzzword to business impact, focusing on real marketing outcomes that drive growth.
We help teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organisations leverage customer data. Our team works alongside yours to build lasting capabilities – designing personalised campaigns, automating customer journeys, and turning data into measurable growth. We don’t just advise; we help build the foundation for your data-driven future.
Our expertise includes:
We power organic growth through a blend of technical excellence and strategic innovation. Our approach combines advanced SEO, content strategy, and go-to-market expertise:
We transform digital presence into market leadership, creating sustainable growth pathways for ambitious brands.
We bring AI solutions to marketing's toughest challenges. Our lab transforms how marketing teams work - from creative development to customer experience.
We help marketing teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organizations leverage customer data.
We power organic growth through a blend of technical excellence and strategic innovation. Our approach combines advanced SEO, content strategy, and go-to-market expertise.
We bring AI solutions to marketing’s toughest challenges. Our lab transforms how marketing teams work – from creative development to customer experience.
We help marketing teams build and harness their first-party data advantage. From implementing the right CDP to creating robust data collection workflows, we transform how organizations leverage customer data.
We power organic growth through a blend of technical excellence and strategic innovation. Our approach combines advanced SEO, content strategy, and go-to-market expertise.
Working with Sushmita was an exceptional experience. Her professionalism, attention to detail, and commitment to delivering high-quality work exceeded our expectations. She consistently met deadlines, communicated effectively throughout the process, and demonstrated a strong understanding of our needs. Her creativity and problem-solving skills were invaluable, and she always went above and beyond to ensure the final result was perfect. I highly recommend Sushmita for anyone seeking reliable, innovative, and top-tier results.
Founder
IffortAI works on diverse AI projects across various industries, designing solutions that enhance efficiency and streamline operations. Its key expertise lies in revolutionising business communication with their conversational agents, turning traditional chats and calls into effortless conversations. Iffort.AI’s human-like, AI-powered conversational assistants manage conversations 24/, ensuring seamless transactions and consumer experience.
Addlly AI lets companies use their own data to create unique, on-brand content across different channels. With AI agents that adapt to their needs, they can build efficient, secure workflows that work just like a team member.
From Traffic Drop to Organic Revival
D2C
Telecom
Recovered lost traffic by aligning content with AI-driven search.
Lead Conversion Through Intelligent Conversations
B2B
FMCG
79% increase in customer engagement
54% growth in Marketing Qualified Leads (MQLs)
From Zero to Market Leadership
B2C
Consumer Durables
Multi-channel launch with steady growth in monthly revenues
In the midst of digital marketing upheaval, with third-party cookies crumbling and privacy regulations tightening, many businesses are surprisingly pushing their first-party data initiatives to
Direct-to-consumer (D2C) brands have revolutionised how businesses connect with their customers. Having worked with established brands like Durex and Finish, helped launch startups like Tempt
* Global survey | # Nielsen survey | $ Conductor
Book a consultation and transform your marketing strategy today.
